# #72222d

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72222d`
- RGB: rgb(114, 34, 45)
- HSL: hsl(352, 54%, 29%)
- OKLCH: oklch(0.38 0.112 16.3)
- Relative luminance: 0.0491
- Nearest named color: Arcane Red (#6a2f2f, Δ 2.937) — https://brandsweets.com/colors/arcane-red
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/72222d

## Tints & shades

- Tints (toward white): #8d2a37, #a93242, #c43b4d, #cd5666, #d5727f, #dc8994, #e4a5ad, #ecc0c6, #f4dcdf, #fdf7f8
- Shades (toward black): #6a202a, #5e1c25, #561a22, #4b161d, #43141a, #371016, #2f0e12, #230b0e, #1b080b, #100506

## Harmonies

- Complementary: #227267
- Analogous: #722255, #723f22
- Triadic: #2d7222, #222d72
- Split-complementary: #22723f, #225572
- Tetradic: #557222, #227267, #3f2272

## Colors that go with #72222d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #72222d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #72222d in 6 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #72222d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #72222d: 4 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Resort (https://brandsweets.com/palettes/light#resort), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #72222d, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #72222d: 3 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Blue** #0000ff [pool] — Two real palettes: Dunkin''s brand system and Tim Hortons's brand system put Blue beside #72222d, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72222d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c94a5b (4.61:1); AA: background → #ababab (4.61:1); AAA: text → #d87d8a (7.22:1); AAA: background → #d4d4d4 (7.15:1)

## Curated palettes containing it

- **Candlelight** (wedding, warm, luxury, elegant) — #7a1f2e, #c9a227, #f2d7c9, #fffaf3, #2e1a1a — Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness. — tool: https://brandsweets.com/palettes/new/7a1f2e-c9a227-f2d7c9-fffaf3-2e1a1a — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72222d-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72222d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.