# #722223

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#722223`
- RGB: rgb(114, 34, 35)
- HSL: hsl(359, 54%, 29%)
- OKLCH: oklch(0.378 0.113 23.6)
- Relative luminance: 0.0484
- Nearest named color: Bloodlust (#6b1c1a, Δ 2.236) — https://brandsweets.com/colors/bloodlust
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/722223

## Tints & shades

- Tints (toward white): #8d2a2c, #a93234, #c43b3d, #cd5658, #d57273, #dc898b, #e4a5a6, #ecc0c1, #f4dcdc, #fdf7f7
- Shades (toward black): #6a2021, #5e1c1d, #561a1b, #4b1617, #431415, #371011, #2f0e0f, #230b0b, #1b0809, #100505

## Harmonies

- Complementary: #227271
- Analogous: #72224b, #724922
- Triadic: #237222, #222372
- Split-complementary: #227249, #224b72
- Tetradic: #4b7222, #227271, #492272

## Colors that go with #722223

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #722223 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #722223: 4 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #722223 in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #722223: 4 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #722223: 4 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Resort (https://brandsweets.com/palettes/light#resort), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Nursery and Blush put Blush Pink beside #722223, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #722223: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #722223: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c94a4c (4.57:1); AA: background → #ababab (4.65:1); AAA: text → #d87d7f (7.16:1); AAA: background → #d4d4d4 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/722223-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#722223" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.