# #72185d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72185d`
- RGB: rgb(114, 24, 93)
- HSL: hsl(314, 65%, 27%)
- OKLCH: oklch(0.388 0.145 339.3)
- Relative luminance: 0.0502
- Nearest named color: Bane of Royalty (#871466, Δ 4.61) — https://brandsweets.com/colors/bane-of-royalty
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/72185d

## Tints & shades

- Tints (toward white): #8f1e75, #ad258d, #ca2ba5, #d742b4, #de63c1, #e481cd, #ea9ed9, #f1bce4, #f7d9f0, #fdf7fc
- Shades (toward black): #691656, #5d144c, #541245, #4c103e, #430e37, #370c2d, #2e0a26, #26081f, #190515, #11040e

## Harmonies

- Complementary: #18722d
- Analogous: #5a1872, #721830
- Triadic: #5d7218, #185d72
- Split-complementary: #307218, #18725a
- Tetradic: #725a18, #18722d, #183072

## Colors that go with #72185d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #72185d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72185d: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #72185d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #72185d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72185d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #72185d wants: a warm off-white that shares its undertone, so #72185d reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #72185d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #72185d in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.48:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce2ca8 (4.55:1); AA: background → #ababab (4.56:1); AAA: text → #e06cc5 (7.12:1); AAA: background → #d4d4d4 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72185d-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72185d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.