# #72078d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72078d`
- RGB: rgb(114, 7, 141)
- HSL: hsl(288, 91%, 29%)
- OKLCH: oklch(0.41 0.195 317.2)
- Relative luminance: 0.0565
- Nearest named color: Ultraberry (#770088, Δ 1.454) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/72078d

## Tints & shades

- Tints (toward white): #8e08af, #aa0ad1, #c50bf4, #cd2ef5, #d550f7, #dc6df8, #e48ffa, #ecb1fb, #f5d3fd, #fdf5ff
- Shades (toward black): #6a0684, #5f0675, #57056b, #4b045d, #430453, #370344, #2f033a, #23022c, #1c0222, #100113

## Harmonies

- Complementary: #228d07
- Analogous: #2f078d, #8d0765
- Triadic: #8d7207, #078d72
- Split-complementary: #658d07, #078d2f
- Tetradic: #8d2f07, #228d07, #07658d

## Colors that go with #72078d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #72078d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #72078d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72078d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #72078d in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72078d: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #72078d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #72078d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #72078d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.86:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c10bef (4.56:1); AA: background → #b0b0b0 (4.54:1); AAA: text → #da63f8 (7.12:1); AAA: background → #dbdbdb (7.12:1)

## Brands using this color

- **Slack** — secondary #730394 (Δ 1.169) — https://brandsweets.com/colors/brands/slack-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72078d-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72078d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.