# #7204f1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7204f1`
- RGB: rgb(114, 4, 241)
- HSL: hsl(268, 97%, 48%)
- OKLCH: oklch(0.502 0.28 291.6)
- Relative luminance: 0.1002
- Nearest named color: Poisoning Purple (#7f01fe, Δ 3.123) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7204f1

## Tints & shades

- Tints (toward white): #7f13fb, #8d2cfc, #9b45fc, #a85efd, #b677fd, #c390fd, #d1aafe, #dec3fe, #ecdcfe, #faf5ff
- Shades (toward black): #6903dd, #5d03c4, #5303b0, #480297, #3e0283, #34026f, #290155, #1f0141, #130128, #0a0014

## Harmonies

- Complementary: #82f104
- Analogous: #040cf1, #e904f1
- Triadic: #f17204, #04f172
- Split-complementary: #f1e904, #0cf104
- Tetradic: #f1040c, #82f104, #04f1e9

## Colors that go with #7204f1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7204f1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7204f1: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7204f1 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7204f1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7204f1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Blue** #0000ff [pool] — Two real palettes: Zillow's brand system and Signal's brand system put Blue beside #7204f1, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7204f1: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #7204f1 in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7004ec (7.2:1)
- On black (#000000): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9b45fc (4.65:1); AA: background → #d1d1d1 (4.58:1); AAA: text → #b677fd (7.05:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 1.809) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 1.809) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7204f1-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7204f1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.