# #72040d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72040d`
- RGB: rgb(114, 4, 13)
- HSL: hsl(355, 93%, 23%)
- OKLCH: oklch(0.35 0.139 25.8)
- Relative luminance: 0.0369
- Nearest named color: Barolo (#71000e, Δ 0.53) — https://brandsweets.com/colors/barolo
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/72040d

## Tints & shades

- Tints (toward white): #990612, #bb0716, #e2081a, #f7182a, #f83f4e, #f9626e, #fb8992, #fcabb2, #fdd3d6, #fff5f6
- Shades (toward black): #67040c, #5e030b, #54030a, #4a0309, #450208, #3b0207, #310206, #270105, #1e0103, #140102

## Harmonies

- Complementary: #047168
- Analogous: #710444, #713204
- Triadic: #0d7104, #040d71
- Split-complementary: #047132, #044471
- Tetradic: #447104, #047168, #320471

## Colors that go with #72040d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #72040d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #72040d in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72040d: 3 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #72040d in 3 real palettes, including Bookshop and Superhuman's brand system, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #72040d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72040d: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Cream** #fffdd0 [role] — Cream is the surface #72040d wants: a warm off-white that shares its undertone, so #72040d reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Gold** #ffd700 [pool] — Gold shows up next to #72040d in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.08:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ec091c (4.62:1); AA: background → #9e9e9e (4.51:1); AAA: text → #f9626e (7:1); AAA: background → #c7c7c7 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72040d-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72040d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.