# #72034a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72034a`
- RGB: rgb(114, 3, 74)
- HSL: hsl(322, 95%, 23%)
- OKLCH: oklch(0.366 0.15 349.6)
- Relative luminance: 0.0414
- Nearest named color: Bordeaux (#7b002c, Δ 5.617) — https://brandsweets.com/colors/bordeaux
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/72034a

## Tints & shades

- Tints (toward white): #9a0463, #bd0579, #e50693, #f915a6, #fa3db5, #fb60c2, #fc88d1, #fdaadf, #fed2ee, #fff5fb
- Shades (toward black): #680343, #5e023d, #550236, #4b0230, #46022d, #3c0226, #320120, #28011a, #1e0113, #14010d

## Harmonies

- Complementary: #03722c
- Analogous: #640372, #720312
- Triadic: #4a7203, #034a72
- Split-complementary: #127203, #037264
- Tetradic: #726403, #03722c, #031272

## Colors that go with #72034a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #72034a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #72034a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #72034a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #72034a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72034a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #72034a wants: a warm off-white that shares its undertone, so #72034a reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72034a: two real palettes: Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #72034a in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.49:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e00690 (4.6:1); AA: background → #a3a3a3 (4.56:1); AAA: text → #fb51bc (7:1); AAA: background → #cccccc (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72034a-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72034a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.