# #72031f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72031f`
- RGB: rgb(114, 3, 31)
- HSL: hsl(345, 95%, 23%)
- OKLCH: oklch(0.352 0.138 17.2)
- Relative luminance: 0.0374
- Nearest named color: Evil Forces (#770022, Δ 1.173) — https://brandsweets.com/colors/evil-forces
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/72031f

## Tints & shades

- Tints (toward white): #9a042a, #bd0533, #e5063e, #f9154e, #fa3d6c, #fb6087, #fc88a5, #fdaabf, #fed2dd, #fff5f7
- Shades (toward black): #68031c, #5e0219, #550217, #4b0214, #460213, #3c0210, #32010d, #28010b, #1e0108, #140105

## Harmonies

- Complementary: #037257
- Analogous: #720357, #721f03
- Triadic: #1f7203, #031f72
- Split-complementary: #03721f, #035772
- Tetradic: #577203, #037257, #1f0372

## Colors that go with #72031f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #72031f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #72031f in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72031f: 4 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #72031f in 3 real palettes, including Superhuman's brand system and Bookshop, as the supporting colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #72031f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #72031f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72031f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72031f: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ea063f (4.6:1); AA: background → #a1a1a1 (4.65:1); AAA: text → #fb6087 (7.12:1); AAA: background → #c7c7c7 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72031f-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72031f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.