# #718e79

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#718e79`
- RGB: rgb(113, 142, 121)
- HSL: hsl(137, 11%, 50%)
- OKLCH: oklch(0.618 0.045 153.5)
- Relative luminance: 0.2424
- Nearest named color: Aloe Vera (#678779, Δ 2.57) — https://brandsweets.com/colors/aloe-vera
- Moods: muted
- Page: https://brandsweets.com/colors/718e79

## Tints & shades

- Tints (toward white): #809987, #8ea494, #99ad9f, #a7b9ac, #b5c4ba, #c4cfc7, #d2dbd4, #dde4df, #ebefec, #f9fafa
- Shades (toward black): #667f6d, #5d7464, #526657, #495b4e, #3d4c42, #323e35, #29332c, #1e2520, #141916, #090b0a

## Harmonies

- Complementary: #8e7186
- Analogous: #788e71, #718e87
- Triadic: #79718e, #8e7971
- Split-complementary: #87718e, #8e7178
- Tetradic: #71788e, #8e7186, #8e8771

## Colors that go with #718e79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #718e79: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #718e79, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #718e79, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #718e79: 6 real palettes, including Clean Beauty and Atelier, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #718e79 in 7 real palettes, including Diner and Five Guys's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #718e79 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #718e79: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #718e79: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #627a68 (4.66:1); AA: background → #1f1f1f (4.59:1); AAA: text → #4b5d50 (7.05:1)
- On black (#000000): 5.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #859d8c (7.2:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/718e79-a2bead-bb59d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#718e79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.