# #718d44

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#718d44`
- RGB: rgb(113, 141, 68)
- HSL: hsl(83, 35%, 41%)
- OKLCH: oklch(0.605 0.105 126.7)
- Relative luminance: 0.2298
- Nearest named color: Hidden Paradise (#5e8b3d, Δ 2.723) — https://brandsweets.com/colors/hidden-paradise
- Moods: neutral
- Page: https://brandsweets.com/colors/718d44

## Tints & shades

- Tints (toward white): #82a24e, #8faf5a, #9db96e, #abc383, #b9cd98, #c4d6a9, #d3e0be, #e1e9d2, #ecf2e3, #fafcf8
- Shades (toward black): #667f3d, #5e7538, #536732, #485a2b, #3f4f26, #34411f, #293419, #1e2612, #161c0d, #0b0e07

## Harmonies

- Complementary: #60448d
- Analogous: #8d8544, #4c8d44
- Triadic: #44718d, #8d4471
- Split-complementary: #444c8d, #85448d
- Tetradic: #448d85, #60448d, #8d444c

## Colors that go with #718d44

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #718d44: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #718d44 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Burlywood** #deb887 [pool] — Burlywood is paired with #718d44 in 4 real palettes, including Coastal and Kiln, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Converse (https://brandsweets.com/colors/brands/converse-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Bramble put Champagne beside #718d44, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #718d44: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #718d44 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #718d44: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #718d44, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.75:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #637c3c (4.69:1); AA: background → #1c1c1c (4.54:1); AAA: text → #4a5d2d (7.25:1)
- On black (#000000): 5.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #82a24e (7.23:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/718d44-b0bea2-4e5ddf-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#718d44" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.