# #718b94

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#718b94`
- RGB: rgb(113, 139, 148)
- HSL: hsl(195, 14%, 51%)
- OKLCH: oklch(0.62 0.033 220.9)
- Relative luminance: 0.2411
- Nearest named color: lightslategray (#778899, Δ 1.547) — https://brandsweets.com/colors/lightslategray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/718b94

## Tints & shades

- Tints (toward white): #7f979f, #8ba0a7, #99acb2, #a8b8bd, #b6c4c8, #c2cdd1, #d0d9dc, #dfe5e7, #ebeef0, #f9fafb
- Shades (toward black): #657e86, #5c737a, #51656c, #46575d, #3d4c51, #323f43, #273134, #1d2326, #14191a, #090b0c

## Harmonies

- Complementary: #947971
- Analogous: #71948b, #717994
- Triadic: #94718b, #8b9471
- Split-complementary: #947179, #948b71
- Tetradic: #8b7194, #947971, #799471

## Colors that go with #718b94

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #718b94: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #718b94 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #718b94, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #718b94 in 6 real palettes, including Retro Pop and Diner, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #718b94: 11 real palettes, including Dusk and Campus, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus), Peacock (https://brandsweets.com/palettes/vivid#peacock), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #718b94 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Plaid's brand system and Tide Pool put Midnight Blue beside #718b94, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Open House (https://brandsweets.com/palettes/clean#open-house), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 5 real palettes, including Estate and Kiln put Peru beside #718b94, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.61:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #607880 (4.67:1); AA: background → #1f1f1f (4.57:1); AAA: text → #485a60 (7.22:1)
- On black (#000000): 5.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8299a1 (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/718b94-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#718b94" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.