# #718474

A color — muted, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#718474`
- RGB: rgb(113, 132, 116)
- HSL: hsl(129, 8%, 48%)
- OKLCH: oklch(0.593 0.033 149.8)
- Relative luminance: 0.2127
- Nearest named color: Aloe Vera (#678779, Δ 1.432) — https://brandsweets.com/colors/aloe-vera
- Moods: muted, minimal
- Page: https://brandsweets.com/colors/718474

## Tints & shades

- Tints (toward white): #7e9180, #8b9c8e, #99a89b, #a7b4a9, #b5c0b6, #c2cbc4, #d0d7d1, #dee3df, #ecefec, #f9fafa
- Shades (toward black): #67796a, #5b6b5e, #526054, #465348, #3d483f, #343d35, #282f29, #1e241f, #131613, #090b0a

## Harmonies

- Complementary: #847181
- Analogous: #778471, #71847d
- Triadic: #747184, #847471
- Split-complementary: #7d7184, #847177
- Tetradic: #717784, #847181, #847d71

## Colors that go with #718474

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #718474: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #718474, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #718474: 6 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #718474 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #718474: 7 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #718474 in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Harvest (https://brandsweets.com/palettes/warm#harvest), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #718474, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #718474 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #67796a (4.65:1); AA: background → #141414 (4.61:1); AAA: text → #4d5b4f (7.18:1)
- On black (#000000): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #899a8b (7.06:1)

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/718474-a2bea9-ae4edf-1f2d27-ecf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#718474" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.