# #717aa8

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#717aa8`
- RGB: rgb(113, 122, 168)
- HSL: hsl(230, 24%, 55%)
- OKLCH: oklch(0.59 0.071 275.5)
- Relative luminance: 0.2026
- Nearest named color: Bay View (#6a819e, Δ 3.003) — https://brandsweets.com/colors/bay-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/717aa8

## Tints & shades

- Tints (toward white): #7d86b0, #8d95b9, #9aa0c1, #a6acc9, #b6bbd2, #c3c7da, #d0d3e2, #dcdeea, #ecedf3, #f9f9fb
- Shades (toward black): #616b9e, #57608e, #4e567e, #444b6f, #3a405f, #2f334c, #25293c, #1b1e2c, #11131c, #08090d

## Harmonies

- Complementary: #a89f71
- Analogous: #7195a8, #8371a8
- Triadic: #a8717a, #7aa871
- Split-complementary: #a88371, #95a871
- Tetradic: #a87195, #a89f71, #71a883

## Colors that go with #717aa8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #717aa8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #717aa8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #717aa8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #717aa8 in 7 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Activision's brand system put Blue beside #717aa8, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #717aa8: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #717aa8 in 10 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #717aa8: 6 real palettes, including Astro's brand system and Telegram's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6a74a4 (4.52:1); AA: background → #121212 (4.51:1); AAA: text → #4e567e (7.1:1)
- On black (#000000): 5.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d95b9 (7.13:1)

## Brands using this color

- **Plaid** — primary #6f80b1 (Δ 1.86) — https://brandsweets.com/colors/brands/plaid-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/717aa8-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#717aa8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.