# #714a96

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#714a96`
- RGB: rgb(113, 74, 150)
- HSL: hsl(271, 34%, 44%)
- OKLCH: oklch(0.487 0.123 306)
- Relative luminance: 0.1061
- Nearest named color: Grapes of Italy (#714a8b, Δ 1.791) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/714a96

## Tints & shades

- Tints (toward white): #7e52a7, #8e65b3, #9a76bc, #a98bc6, #b69cce, #c2add7, #d2c1e1, #ded3e9, #ede7f3, #faf8fc
- Shades (toward black): #674389, #5d3d7b, #53366d, #482f60, #3e2852, #342244, #291b37, #1f1429, #150d1b, #0a070e

## Harmonies

- Complementary: #6f964a
- Analogous: #4b4a96, #964a95
- Triadic: #96714a, #4a9671
- Split-complementary: #95964a, #4a964b
- Tetradic: #964b4a, #6f964a, #4a9596

## Colors that go with #714a96

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #714a96: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #714a96: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #714a96 in 7 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #714a96: 5 real palettes, including Linkedin's brand system and HP's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #714a96, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #714a96 in 6 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe), Guinness (https://brandsweets.com/colors/brands/guinness-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #714a96 in 5 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #714a96 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6c4790 (7.14:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8e65b3 (4.66:1); AA: background → #d4d4d4 (4.54:1); AAA: text → #a98bc6 (7.2:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/714a96-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#714a96" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.