# #713ea8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#713ea8`
- RGB: rgb(113, 62, 168)
- HSL: hsl(269, 46%, 45%)
- OKLCH: oklch(0.479 0.165 302.8)
- Relative luminance: 0.0978
- Nearest named color: rebeccapurple (#663399, Δ 3.947) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/713ea8

## Tints & shades

- Tints (toward white): #7e45ba, #8d5bc2, #9a6ec9, #a780d0, #b797d8, #c3a9df, #d0bce6, #ddcfed, #ede5f5, #faf8fc
- Shades (toward black): #673899, #5d338a, #532d7b, #49286c, #3f225d, #321c4a, #28163c, #1e112d, #140b1e, #0a060f

## Harmonies

- Complementary: #75a83e
- Analogous: #3e40a8, #a63ea8
- Triadic: #a8713e, #3ea871
- Split-complementary: #a8a63e, #40a83e
- Tetradic: #a83e40, #75a83e, #3ea8a6

## Colors that go with #713ea8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #713ea8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #713ea8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #713ea8 in 7 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #713ea8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #713ea8 in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including GitLab's brand system and Fivetran blue's brand system put Tomato beside #713ea8, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #713ea8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #713ea8: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #905fc4 (4.62:1); AA: background → #cfcfcf (4.56:1); AAA: text → #ac88d3 (7.22:1); AAA: background → #ffffff (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/713ea8-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#713ea8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.