# #713dff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#713dff`
- RGB: rgb(113, 61, 255)
- HSL: hsl(256, 100%, 62%)
- OKLCH: oklch(0.55 0.263 286.3)
- Relative luminance: 0.1407
- Nearest named color: Candy Grape Fizz (#7755ee, Δ 4.983) — https://brandsweets.com/colors/candy-grape-fizz
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/713dff

## Tints & shades

- Tints (toward white): #8052ff, #8b61ff, #9a75ff, #a585ff, #b499ff, #c3adff, #cebdff, #ddd1ff, #e9e0ff, #f8f5ff
- Shades (toward black): #5a1fff, #4400ff, #3d00e6, #3500c7, #2d00a8, #25008a, #1d006b, #160052, #0e0033, #050014

## Harmonies

- Complementary: #cbff3d
- Analogous: #3d6aff, #d23dff
- Triadic: #ff713d, #3dff71
- Split-complementary: #ffd23d, #6aff3d
- Tetradic: #ff3d6a, #cbff3d, #3dffd2

## Colors that go with #713dff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #713dff's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), IBM (https://brandsweets.com/colors/brands/ibm-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #713dff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #713dff: 4 real palettes, including Nivea's brand system and Nokia's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #713dff: 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #713dff in 6 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #713dff: 5 real palettes, including Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #713dff: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com), Square (https://brandsweets.com/colors/brands/squareup-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #713dff in 4 real palettes, including Calm's brand system and Telehealth, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Sentry (https://brandsweets.com/colors/brands/sentry-io), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #571aff (7.01:1)
- On black (#000000): 3.81:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8052ff (4.57:1); AA: background → #ebebeb (4.62:1); AAA: text → #a280ff (7.07:1)

## Brands using this color

- **Clerk** — accent #6c47ff (Δ 1.634) — https://brandsweets.com/colors/brands/clerk-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/713dff-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#713dff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.