# #7139ea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7139ea`
- RGB: rgb(113, 57, 234)
- HSL: hsl(259, 81%, 57%)
- OKLCH: oklch(0.527 0.244 289.6)
- Relative luminance: 0.1238
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 2.982) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7139ea

## Tints & shades

- Tints (toward white): #7e4bec, #8b5dee, #9870f0, #a682f2, #b699f4, #c3acf6, #d1bef8, #ded1fa, #ebe3fc, #f8f6fe
- Shades (toward black): #6021e8, #5216d4, #4914bd, #4111a6, #380f8f, #2d0c73, #240a5c, #1b0745, #10042a, #070212

## Harmonies

- Complementary: #b2ea39
- Analogous: #3959ea, #ca39ea
- Triadic: #ea7139, #39ea71
- Split-complementary: #eaca39, #59ea39
- Tetradic: #ea3959, #b2ea39, #39eaca

## Colors that go with #7139ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7139ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Docker (https://brandsweets.com/colors/brands/docker-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7139ea: 4 real palettes, including Zillow's brand system and NHL's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7139ea in 4 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7139ea: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #7139ea in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Kraken's brand system put Midnight Blue beside #7139ea, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7139ea's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7139ea in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6426e8 (7.04:1)
- On black (#000000): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8859ee (4.71:1); AA: background → #e0e0e0 (4.58:1); AAA: text → #a682f2 (7.1:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 1.239) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7139ea-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7139ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.