# #7138a3

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7138a3`
- RGB: rgb(113, 56, 163)
- HSL: hsl(272, 49%, 43%)
- OKLCH: oklch(0.468 0.167 305.3)
- Relative luminance: 0.0898
- Nearest named color: rebeccapurple (#663399, Δ 2.872) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7138a3

## Tints & shades

- Tints (toward white): #8140ba, #8e50c3, #9c67cb, #a97ad1, #b791d9, #c4a4e0, #d3bbe8, #dfceee, #eee4f6, #faf7fc
- Shades (toward black): #673394, #5c2e85, #522876, #472367, #3f1f5b, #351a4c, #2a153d, #20102e, #150a1e, #0b050f

## Harmonies

- Complementary: #6aa338
- Analogous: #3c38a3, #a338a0
- Triadic: #a37138, #38a371
- Split-complementary: #a0a338, #38a33c
- Tetradic: #a33c38, #6aa338, #38a0a3

## Colors that go with #7138a3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #7138a3 in 5 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7138a3: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7138a3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7138a3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #7138a3 in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and FedEx's brand system put Tomato beside #7138a3, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), FedEx (https://brandsweets.com/colors/brands/fedex-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7138a3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7138a3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.8:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #955cc7 (4.63:1); AA: background → #c9c9c9 (4.53:1); AAA: text → #b085d5 (7.16:1); AAA: background → #f7f7f7 (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7138a3-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7138a3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.