# #712d68

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#712d68`
- RGB: rgb(113, 45, 104)
- HSL: hsl(308, 43%, 31%)
- OKLCH: oklch(0.416 0.123 333)
- Relative luminance: 0.0639
- Nearest named color: Grape (#6c3461, Δ 2.293) — https://brandsweets.com/colors/grape
- Moods: warm
- Page: https://brandsweets.com/colors/712d68

## Tints & shades

- Tints (toward white): #8b377f, #a04094, #b84ca9, #c266b6, #cc7fc2, #d595cc, #dfafd9, #e9c8e5, #f2deef, #fcf8fc
- Shades (toward black): #66295e, #5f2657, #54214d, #491d43, #421a3c, #371632, #2c1128, #210d1e, #1a0a17, #0f060d

## Harmonies

- Complementary: #2d7136
- Analogous: #582d71, #712d46
- Triadic: #68712d, #2d6871
- Split-complementary: #46712d, #2d7158
- Tetradic: #71582d, #2d7136, #2d4671

## Colors that go with #712d68

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #712d68 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #712d68: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #712d68: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and Harley-Davidson's brand system put Tomato beside #712d68, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #712d68: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #712d68: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #712d68 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #712d68 in two real palettes: Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b649a8 (4.51:1); AA: background → #b8b8b8 (4.65:1); AAA: text → #cb7cc0 (7.18:1); AAA: background → #e3e3e3 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/712d68-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#712d68" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.