# #712395

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#712395`
- RGB: rgb(113, 35, 149)
- HSL: hsl(281, 62%, 36%)
- OKLCH: oklch(0.433 0.18 312.5)
- Relative luminance: 0.0688
- Nearest named color: rebeccapurple (#663399, Δ 3.383) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/712395

## Tints & shades

- Tints (toward white): #8329ae, #962fc6, #a645d3, #b25ed9, #be77df, #ca8fe5, #d6a8eb, #e3c5f1, #efdef7, #fbf7fd
- Shades (toward black): #672088, #5e1d7c, #51196b, #48165f, #3f1353, #351046, #2c0e3a, #1f0a29, #16071d, #0d0411

## Harmonies

- Complementary: #479523
- Analogous: #382395, #952380
- Triadic: #957123, #239571
- Split-complementary: #809523, #239538
- Tetradic: #953823, #479523, #238095

## Colors that go with #712395

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #712395: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #712395 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #712395: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #712395 in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and GitLab's brand system put Tomato beside #712395, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #712395 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #712395: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #712395: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a849d4 (4.57:1); AA: background → #bababa (4.55:1); AAA: text → #c07be0 (7.15:1); AAA: background → #e6e6e6 (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/712395-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#712395" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.