# #711930

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#711930`
- RGB: rgb(113, 25, 48)
- HSL: hsl(344, 64%, 27%)
- OKLCH: oklch(0.369 0.122 10.4)
- Relative luminance: 0.0442
- Nearest named color: Bordeaux (#7b002c, Δ 2.723) — https://brandsweets.com/colors/bordeaux
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/711930

## Tints & shades

- Tints (toward white): #8e1f3d, #ab2649, #c92c56, #d6436a, #dd6484, #e3829c, #ea9fb3, #f0bcca, #f7d9e1, #fdf7f8
- Shades (toward black): #69172d, #5c1427, #541224, #4b1120, #430f1d, #360c17, #2e0a14, #260810, #19060b, #110407

## Harmonies

- Complementary: #197159
- Analogous: #71195c, #712d19
- Triadic: #307119, #193071
- Split-complementary: #19712d, #195c71
- Tetradic: #5c7119, #197159, #2d1971

## Colors that go with #711930

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #711930 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #711930 in 6 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #711930: 4 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #711930 in 7 real palettes, including Bookshop and Superhuman's brand system, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Cider (https://brandsweets.com/palettes/warm#cider), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #711930: 3 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #711930: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #711930's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #711930: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d43a63 (4.58:1); AA: background → #a6a6a6 (4.58:1); AAA: text → #e17592 (7.16:1); AAA: background → #cfcfcf (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/711930-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#711930" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.