# #711297

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#711297`
- RGB: rgb(113, 18, 151)
- HSL: hsl(283, 79%, 33%)
- OKLCH: oklch(0.422 0.196 312.9)
- Relative luminance: 0.0618
- Nearest named color: Ultraberry (#770088, Δ 3.111) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/711297

## Tints & shades

- Tints (toward white): #8915b7, #9d19d2, #b028e6, #ba44e9, #c664ed, #d07ff0, #dc9ff4, #e6bbf7, #f2dafb, #fcf6fe
- Shades (toward black): #671089, #5c0e7b, #520d6e, #480b60, #410a57, #370949, #2c073b, #22052e, #180420, #0e0212

## Harmonies

- Complementary: #379712
- Analogous: #2e1297, #97127a
- Triadic: #977112, #129771
- Split-complementary: #7a9712, #12972e
- Tetradic: #972e12, #379712, #127a97

## Colors that go with #711297

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #711297: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #711297 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #711297: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #711297 in 3 real palettes, including Lenovo's brand system and Gemstone, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #711297 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #711297: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #711297: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #711297 in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b432e7 (4.55:1); AA: background → #b5b5b5 (4.58:1); AAA: text → #cb72ee (7.18:1); AAA: background → #e0e0e0 (7.12:1)

## Brands using this color

- **Slack** — secondary #730394 (Δ 1.188) — https://brandsweets.com/colors/brands/slack-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/711297-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#711297" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.