# #71029d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#71029d`
- RGB: rgb(113, 2, 157)
- HSL: hsl(283, 97%, 31%)
- OKLCH: oklch(0.42 0.209 311.5)
- Relative luminance: 0.0599
- Nearest named color: Ultraberry (#770088, Δ 3.876) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/71029d

## Tints & shades

- Tints (toward white): #8a03bf, #9f03dd, #b709fb, #c12cfc, #cb4ffc, #d46dfd, #de90fd, #e9b4fe, #f2d2fe, #fcf5ff
- Shades (toward black): #65028d, #5e0283, #530274, #480264, #41015a, #36014b, #2b013c, #21012d, #190123, #0e0014

## Harmonies

- Complementary: #2e9c02
- Analogous: #24029c, #9c027b
- Triadic: #9c7002, #029c70
- Split-complementary: #7b9c02, #029c24
- Tetradic: #9c2402, #2e9c02, #027b9c

## Colors that go with #71029d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #71029d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #71029d: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #71029d in 3 real palettes, including Gemstone and Lenovo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #71029d: 3 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #71029d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #71029d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #71029d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #71029d in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ba13fb (4.57:1); AA: background → #b3b3b3 (4.56:1); AAA: text → #d368fd (7.17:1); AAA: background → #dedede (7.1:1)

## Brands using this color

- **Slack** — secondary #730394 (Δ 1.606) — https://brandsweets.com/colors/brands/slack-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/71029d-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#71029d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.