# #70b1eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#70b1eb`
- RGB: rgb(112, 177, 235)
- HSL: hsl(208, 75%, 68%)
- OKLCH: oklch(0.74 0.108 246.8)
- Relative luminance: 0.4089
- Nearest named color: Birdie Num Num (#89acda, Δ 3.358) — https://brandsweets.com/colors/birdie-num-num
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/70b1eb

## Tints & shades

- Tints (toward white): #7eb9ed, #8bc0ee, #98c7f0, #a6cff2, #b3d6f4, #c1ddf6, #cee4f8, #dbecfa, #e9f3fc, #f6fafe
- Shades (toward black): #55a3e7, #3692e2, #1f83db, #1b70bb, #1760a1, #135086, #0f3e67, #0b2e4c, #061b2d, #030b12

## Harmonies

- Complementary: #eba970
- Analogous: #70ebe7, #7074eb
- Triadic: #eb70b1, #b1eb70
- Split-complementary: #eb7074, #ebe770
- Tetradic: #e770eb, #eba970, #74eb70

## Colors that go with #70b1eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #70b1eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Sandy Brown** #f4a460 [harmony, pool: complementary] — Sandy Brown sits directly opposite #70b1eb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/sandybrown
- **Amber** #ffbf00 [pool] — Amber is paired with #70b1eb in 4 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Warp's brand system and Canva's brand system put Blue beside #70b1eb, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #70b1eb in 4 real palettes, including Learning App and Elastic's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), PayPal (https://brandsweets.com/colors/brands/paypal-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #70b1eb: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #70b1eb: 4 real palettes, including Venmo's brand system and Patreon's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #70b1eb in 4 real palettes, including Terminal and Telehealth, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1d78c9 (4.58:1); AA: background → #404040 (4.53:1); AAA: text → #165b98 (7.04:1); AAA: background → #212121 (7.04:1)
- On black (#000000): 9.18:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Midjourney** — secondary #63b3ed (Δ 1.202) — https://brandsweets.com/colors/brands/midjourney-com
- **Max** — secondary #71b8f2 (Δ 1.955) — https://brandsweets.com/colors/brands/max-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/70b1eb-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#70b1eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.