# #70971c

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#70971c`
- RGB: rgb(112, 151, 28)
- HSL: hsl(79, 69%, 35%)
- OKLCH: oklch(0.625 0.15 126.5)
- Relative luminance: 0.2566
- Nearest named color: Bitter Leaf (#669841, Δ 2.654) — https://brandsweets.com/colors/bitter-leaf
- Moods: vivid
- Page: https://brandsweets.com/colors/70971c

## Tints & shades

- Tints (toward white): #83b120, #99cf26, #a7db39, #b3df53, #c0e571, #ccea8b, #d7eea5, #e2f3be, #f0f9dd, #fbfdf6
- Shades (toward black): #668a19, #5d7d17, #537015, #496312, #405610, #33450d, #2a380a, #202b08, #161e06, #0d1103

## Harmonies

- Complementary: #431c97
- Analogous: #97801c, #32971c
- Triadic: #1c7097, #971c70
- Split-complementary: #1c3297, #801c97
- Tetradic: #1c9780, #431c97, #971c32

## Colors that go with #70971c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #70971c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Instacart's brand system and Spotify's brand system put Blue beside #70971c, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Spotify (https://brandsweets.com/colors/brands/spotify), Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #70971c in 4 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #70971c: 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #70971c in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #70971c in 12 real palettes, including Acer's brand system and Undergrowth, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Instacart (https://brandsweets.com/colors/brands/instacart-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #70971c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #70971c in 3 real palettes, including Farmers Market and Wellness, as the lead colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Wellness (https://brandsweets.com/palettes/warm#wellness), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/chocolate

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #608118 (4.52:1); AA: background → #242424 (4.53:1); AAA: text → #465f11 (7.23:1)
- On black (#000000): 6.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #79a41e (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/70971c-b2bea2-4e66df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#70971c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.