# #70943d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#70943d`
- RGB: rgb(112, 148, 61)
- HSL: hsl(85, 42%, 41%)
- OKLCH: oklch(0.62 0.123 128.4)
- Relative luminance: 0.2496
- Nearest named color: Bitter Leaf (#669841, Δ 1.457) — https://brandsweets.com/colors/bitter-leaf
- Moods: neutral
- Page: https://brandsweets.com/colors/70943d

## Tints & shades

- Tints (toward white): #80aa46, #8db851, #9bc167, #aaca7d, #b8d392, #c4daa4, #d2e3ba, #e0ecd0, #ecf3e2, #fafcf8
- Shades (toward black): #658637, #5d7b32, #526d2c, #475e26, #3f5322, #34451c, #293616, #1e2810, #161d0c, #0b0e06

## Harmonies

- Complementary: #613d94
- Analogous: #948d3d, #44943d
- Triadic: #3d7094, #943d70
- Split-complementary: #3d4494, #8d3d94
- Tetradic: #3d948d, #613d94, #943d44

## Colors that go with #70943d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #70943d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Rolex's brand system and Kia's brand system put Blue beside #70943d, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #70943d: 4 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #70943d in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #70943d in 5 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #70943d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Paramount+'s brand system put Midnight Blue beside #70943d, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #70943d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5f7f34 (4.59:1); AA: background → #212121 (4.59:1); AAA: text → #475e26 (7.25:1)
- On black (#000000): 5.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7ba343 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/70943d-afbea2-4e58df-212d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#70943d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.