# #706b94

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#706b94`
- RGB: rgb(112, 107, 148)
- HSL: hsl(247, 16%, 50%)
- OKLCH: oklch(0.548 0.063 289.7)
- Relative luminance: 0.161
- Nearest named color: Bureaucracy (#746c8f, Δ 1.103) — https://brandsweets.com/colors/bureaucracy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/706b94

## Tints & shades

- Tints (toward white): #7e7a9f, #8c89a9, #9895b2, #a6a3bd, #b5b2c7, #c3c1d2, #d1d0dd, #dddce5, #ebeaf0, #f9f9fb
- Shades (toward black): #656085, #5c5879, #514d6a, #48455f, #3c3a50, #312f41, #282735, #1d1c26, #14131b, #09090c

## Harmonies

- Complementary: #8f946b
- Analogous: #6b7b94, #846b94
- Triadic: #94706b, #6b9470
- Split-complementary: #94846b, #7b946b
- Tetradic: #946b7b, #8f946b, #6b9484

## Colors that go with #706b94

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #706b94: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #706b94: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #706b94 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Amber** #ffbf00 [pool] — Amber is paired with #706b94 in 6 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #706b94, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #706b94: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #706b94: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #706b94 in 11 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #575473 (7.19:1)
- On black (#000000): 4.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #767198 (4.59:1); AA: background → #f5f5f5 (4.56:1); AAA: text → #9592b0 (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/706b94-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#706b94" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.