# #7066b2

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7066b2`
- RGB: rgb(112, 102, 178)
- HSL: hsl(248, 33%, 55%)
- OKLCH: oklch(0.554 0.116 288)
- Relative luminance: 0.1616
- Nearest named color: Loch Ness (#5f6db0, Δ 2.976) — https://brandsweets.com/colors/loch-ness
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7066b2

## Tints & shades

- Tints (toward white): #7d74b9, #8d85c1, #9a92c8, #a6a0cf, #b6b1d8, #c3bfdf, #cfcce5, #dcdaec, #ecebf5, #f9f8fc
- Shades (toward black): #6155aa, #574d99, #4d4488, #443c77, #3a3366, #2e2951, #252040, #1b182f, #110f1f, #08070e

## Harmonies

- Complementary: #a8b266
- Analogous: #6682b2, #9666b2
- Triadic: #b27066, #66b270
- Split-complementary: #b29666, #82b266
- Tetradic: #b26682, #a8b266, #66b296

## Colors that go with #7066b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7066b2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7066b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7066b2 in 9 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7066b2: 8 real palettes, including Fintech Trust and General Mills's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #7066b2: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7066b2 in 14 real palettes, including Marvel's brand system and Netflix's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7066b2: 5 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7066b2: 12 real palettes, including The New York Times's brand system and American Express's brand system, as the accent. Seen in: The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Campus (https://brandsweets.com/palettes/friendly#campus), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #574d99 (7.18:1)
- On black (#000000): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #776db6 (4.65:1); AA: background → #f5f5f5 (4.55:1); AAA: text → #968fc7 (7.05:1)

## Brands using this color

- **Marvel** — primary #6769bc (Δ 2) — https://brandsweets.com/colors/brands/marvel-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7066b2-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7066b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.