# #70554c

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#70554c`
- RGB: rgb(112, 85, 76)
- HSL: hsl(15, 19%, 37%)
- OKLCH: oklch(0.475 0.039 39.2)
- Relative luminance: 0.1046
- Nearest named color: Afternoon Coffee (#6e544b, Δ 0.487) — https://brandsweets.com/colors/afternoon-coffee
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/70554c

## Tints & shades

- Tints (toward white): #826359, #957165, #a28176, #ae9289, #bda69e, #c9b6b0, #d6c7c2, #e2d8d5, #eee9e7, #fbf9f9
- Shades (toward black): #674e46, #5b453e, #523e38, #493732, #40302b, #342723, #2a201d, #211917, #15100e, #0c0908

## Harmonies

- Complementary: #4c6770
- Analogous: #704c55, #70674c
- Triadic: #4c7055, #554c70
- Split-complementary: #4c7067, #4c5570
- Tetradic: #55704c, #4c6770, #674c70

## Colors that go with #70554c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #70554c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #70554c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #70554c. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #70554c: 6 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Peru** #cd853f [pool] — 4 real palettes, including Bakery and Coffee Bar put Peru beside #70554c, as the supporting colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #70554c in 5 real palettes, including Subaru's brand system and Console Light, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #70554c in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #70554c: 9 real palettes, including Oatmeal and Darkroom, as the supporting colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d534a (7.03:1)
- On black (#000000): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #926f63 (4.68:1); AA: background → #d4d4d4 (4.58:1); AAA: text → #ac8f86 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/70554c-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#70554c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.