# #704c7b

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#704c7b`
- RGB: rgb(112, 76, 123)
- HSL: hsl(286, 24%, 39%)
- OKLCH: oklch(0.475 0.085 318.1)
- Relative luminance: 0.1004
- Nearest named color: Grapes of Italy (#714a8b, Δ 2.807) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/704c7b

## Tints & shades

- Tints (toward white): #81578e, #9264a0, #9f77ac, #ad8ab7, #ba9dc3, #c5adcd, #d3c0d8, #e0d3e4, #ede6ef, #fbf9fb
- Shades (toward black): #684672, #5c3e65, #53385c, #48304f, #3f2b46, #342339, #2b1d2f, #201523, #171019, #0c080d

## Harmonies

- Complementary: #577b4c
- Analogous: #584c7b, #7b4c6f
- Triadic: #7b704c, #4c7b70
- Split-complementary: #6f7b4c, #4c7b58
- Tetradic: #7b584c, #577b4c, #4c6f7b

## Colors that go with #704c7b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #704c7b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #704c7b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #704c7b in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #704c7b: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #704c7b, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Graphite and Campus put Orange beside #704c7b, as the accent. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus), Rippling (https://brandsweets.com/colors/brands/rippling-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #704c7b in 6 real palettes, including Stripe's brand system and Console Light, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #704c7b in 10 real palettes, including Dusk and Blush, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d4a78 (7.24:1)
- On black (#000000): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9264a0 (4.55:1); AA: background → #d1d1d1 (4.57:1); AAA: text → #ad8ab7 (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/704c7b-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#704c7b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.