# #704c01

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#704c01`
- RGB: rgb(112, 76, 1)
- HSL: hsl(41, 98%, 22%)
- OKLCH: oklch(0.445 0.093 77.3)
- Relative luminance: 0.0862
- Nearest named color: Chocolate Rain (#714f29, Δ 2.842) — https://brandsweets.com/colors/chocolate-rain
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/704c01

## Tints & shades

- Tints (toward white): #976802, #bb8002, #e39c02, #fdb10d, #fdbe35, #fdcb5d, #fed681, #fee3a9, #feefcd, #fffcf5
- Shades (toward black): #654501, #5b3e01, #563b01, #4c3401, #422d01, #382601, #2d1f00, #281c00, #1e1500, #140e00

## Harmonies

- Complementary: #01246f
- Analogous: #6f1501, #5b6f01
- Triadic: #016f4c, #4c016f
- Split-complementary: #015b6f, #15016f
- Tetradic: #016f15, #01246f, #6f015b

## Colors that go with #704c01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #704c01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #704c01, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Rust** #b7410e [pool] — Rust shows up next to #704c01 in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #704c01: 6 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #704c01's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #704c01, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #704c01 in 18 real palettes, including Domino's's brand system and Trader Joe's's brand system, as the supporting colour. Seen in: Domino's (https://brandsweets.com/colors/brands/dominos-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #704c01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d6b02 (4.54:1); AA: background → #c7c7c7 (4.56:1); AAA: text → #ca8b02 (7.21:1); AAA: background → #f5f5f5 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/704c01-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#704c01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.