# #704bb4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#704bb4`
- RGB: rgb(112, 75, 180)
- HSL: hsl(261, 41%, 50%)
- OKLCH: oklch(0.507 0.16 296.5)
- Relative luminance: 0.1177
- Nearest named color: slateblue (#6a5acd, Δ 4.992) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/704bb4

## Tints & shades

- Tints (toward white): #7e5dbb, #8c6fc3, #987ec9, #a690d0, #b5a2d8, #c3b3df, #d1c5e7, #ddd4ed, #ebe6f4, #f9f8fc
- Shades (toward black): #6544a2, #5c3e93, #513681, #483073, #3c2961, #31214f, #281b41, #1d142f, #140e20, #09060e

## Harmonies

- Complementary: #8fb44b
- Analogous: #4b5bb4, #a44bb4
- Triadic: #b4704b, #4bb470
- Split-complementary: #b4a44b, #5bb44b
- Tetradic: #b44b5b, #8fb44b, #4bb4a4

## Colors that go with #704bb4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #704bb4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #704bb4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #704bb4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #704bb4: 4 real palettes, including Fintech Trust and Zillow's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #704bb4 in 10 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #704bb4: 9 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Marvel's brand system and Kraken's brand system put Midnight Blue beside #704bb4, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #704bb4 in 6 real palettes, including L'Oréal's brand system and Twitch's brand system, as the supporting colour. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6745a5 (7.07:1)
- On black (#000000): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8464be (4.55:1); AA: background → #dbdbdb (4.52:1); AAA: text → #a38ccf (7.21:1)

## Brands using this color

- **Superhuman** — accent #714cb6 (Δ 0.419) — https://brandsweets.com/colors/brands/superhuman-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/704bb4-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#704bb4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.