# #704190

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#704190`
- RGB: rgb(112, 65, 144)
- HSL: hsl(276, 38%, 41%)
- OKLCH: oklch(0.467 0.131 309.7)
- Relative luminance: 0.0924
- Nearest named color: Lords of the Night (#664488, Δ 2.36) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/704190

## Tints & shades

- Tints (toward white): #814aa5, #8e56b3, #9c6bbd, #aa80c6, #b895d0, #c4a7d7, #d2bce1, #e0d1ea, #ece3f2, #faf8fc
- Shades (toward black): #663a82, #5d3678, #522f6a, #47295b, #3f2451, #341e43, #291835, #1e1127, #160d1c, #0b060e

## Harmonies

- Complementary: #619041
- Analogous: #494190, #904188
- Triadic: #907041, #419070
- Split-complementary: #889041, #419049
- Tetradic: #904941, #619041, #418890

## Colors that go with #704190

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #704190 in 5 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #704190: 5 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Kraken's brand system and Lufthansa's brand system put Midnight Blue beside #704190, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including GitLab's brand system and Golden Hour put Tomato beside #704190, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #704190 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #704190: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #704190 in 3 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #704190 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.37:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9561b8 (4.68:1); AA: background → #cccccc (4.59:1); AAA: text → #af87c9 (7.13:1); AAA: background → #fafafa (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/704190-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#704190" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.