# #703f88

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#703f88`
- RGB: rgb(112, 63, 136)
- HSL: hsl(280, 37%, 39%)
- OKLCH: oklch(0.459 0.125 313.5)
- Relative luminance: 0.0878
- Nearest named color: Lords of the Night (#664488, Δ 2.097) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/703f88

## Tints & shades

- Tints (toward white): #81489d, #9154b0, #9f69ba, #ac7ec4, #ba93cd, #c5a4d5, #d2b9df, #e0cee9, #ede3f2, #fbf8fc
- Shades (toward black): #673a7e, #5c3370, #532f65, #482857, #3f234d, #341d3f, #2b1834, #201226, #170d1c, #0b060e

## Harmonies

- Complementary: #57883f
- Analogous: #4b3f88, #883f7c
- Triadic: #88703f, #3f8870
- Split-complementary: #7c883f, #3f884b
- Tetradic: #884b3f, #57883f, #3f7c88

## Colors that go with #703f88

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #703f88: 4 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Lufthansa's brand system put Midnight Blue beside #703f88, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #703f88 in 4 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #703f88 in 5 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #703f88 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #703f88: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #703f88 in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and GitLab's brand system put Tomato beside #703f88, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), GitLab (https://brandsweets.com/colors/brands/gitlab), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #985eb5 (4.6:1); AA: background → #c7c7c7 (4.51:1); AAA: text → #b185c7 (7.05:1); AAA: background → #f7f7f7 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/703f88-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#703f88" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.