# #703aee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#703aee`
- RGB: rgb(112, 58, 238)
- HSL: hsl(258, 84%, 58%)
- OKLCH: oklch(0.53 0.248 288.6)
- Relative luminance: 0.1264
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.655) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/703aee

## Tints & shades

- Tints (toward white): #7e4def, #8b5ff1, #9972f3, #a685f4, #b498f6, #c2abf8, #cfbdf9, #ddd0fb, #ebe3fd, #f8f6fe
- Shades (toward black): #5f22ec, #5013dd, #4711c5, #3d0fa9, #340d91, #2c0b7a, #22085e, #190646, #0f042a, #070213

## Harmonies

- Complementary: #b8ee3a
- Analogous: #3a5eee, #ca3aee
- Triadic: #ee703a, #3aee70
- Split-complementary: #eeca3a, #5eee3a
- Tetradic: #ee3a5e, #b8ee3a, #3aeeca

## Colors that go with #703aee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #703aee: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Campus (https://brandsweets.com/palettes/friendly#campus), Zoom (https://brandsweets.com/colors/brands/zoom-us), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #703aee's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), IBM (https://brandsweets.com/colors/brands/ibm-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Signal's brand system and Headspace's brand system put Blue beside #703aee, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Headspace (https://brandsweets.com/colors/brands/headspace-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #703aee: 4 real palettes, including NHL's brand system and Nivea's brand system, as the accent. Seen in: NHL (https://brandsweets.com/colors/brands/nhl-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #703aee in 4 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #703aee: 4 real palettes, including Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #703aee: 4 real palettes, including Linkedin's brand system and Fivetran blue's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #703aee in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5f22ec (7.18:1)
- On black (#000000): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8456f0 (4.57:1); AA: background → #e0e0e0 (4.51:1); AAA: text → #a685f4 (7.28:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 1.877) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/703aee-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#703aee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.