# #7032c8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7032c8`
- RGB: rgb(112, 50, 200)
- HSL: hsl(265, 60%, 49%)
- OKLCH: oklch(0.488 0.215 296.2)
- Relative luminance: 0.099
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 3.035) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7032c8

## Tints & shades

- Tints (toward white): #7e43d0, #8c58d5, #9a6cda, #a881df, #b695e4, #c1a5e9, #cfbaee, #ddcef3, #ebe2f8, #f9f7fd
- Shades (toward black): #672eb8, #5c29a3, #532593, #47207e, #3e1c6e, #32165a, #291249, #1e0d35, #150925, #090410

## Harmonies

- Complementary: #89c832
- Analogous: #323ec8, #bb32c8
- Triadic: #c87032, #32c870
- Split-complementary: #c8bb32, #3ec832
- Tetradic: #c8323e, #89c832, #32c8bb

## Colors that go with #7032c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7032c8: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7032c8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [pool] — Crimson is paired with #7032c8 in 4 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7032c8 in 4 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), Linear (https://brandsweets.com/colors/brands/linear), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #7032c8, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7032c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #7032c8 in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7032c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8f5cd6 (4.67:1); AA: background → #cfcfcf (4.52:1); AAA: text → #ab85e0 (7.16:1); AAA: background → #ffffff (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7032c8-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7032c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.