# #701f7a

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#701f7a`
- RGB: rgb(112, 31, 122)
- HSL: hsl(293, 59%, 30%)
- OKLCH: oklch(0.408 0.159 323.1)
- Relative luminance: 0.0583
- Nearest named color: Galactic Grapevine (#6b327b, Δ 3.536) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/701f7a

## Tints & shades

- Tints (toward white): #892796, #a32eb2, #b934cb, #c351d2, #cd6dd9, #d789e1, #e0a6e8, #e9beee, #f2dbf6, #fcf7fd
- Shades (toward black): #641c6d, #5d1a65, #511759, #4a1551, #3f1245, #340f39, #2c0d31, #210924, #1a071c, #0f0410

## Harmonies

- Complementary: #2a7a1f
- Analogous: #421f7a, #7a1f57
- Triadic: #7a6f1f, #1f7a6f
- Split-complementary: #577a1f, #1f7a42
- Tetradic: #7a421f, #2a7a1f, #1f577a

## Colors that go with #701f7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #701f7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #701f7a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #701f7a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #701f7a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #701f7a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #701f7a in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #701f7a: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #701f7a in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.7:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bb38cc (4.55:1); AA: background → #b3b3b3 (4.62:1); AAA: text → #d075db (7.25:1); AAA: background → #dbdbdb (7:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/701f7a-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#701f7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.