# #701dc3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#701dc3`
- RGB: rgb(112, 29, 195)
- HSL: hsl(270, 74%, 44%)
- OKLCH: oklch(0.465 0.228 299.2)
- Relative luminance: 0.0826
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 4.426) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/701dc3

## Tints & shades

- Tints (toward white): #7d20d9, #8c37e1, #994ee4, #a868e8, #b57eec, #c295ef, #d1aff3, #dec5f6, #ede0fa, #faf6fe
- Shades (toward black): #661bb1, #5c18a0, #52158e, #47137c, #3d106a, #330d59, #290b47, #1f0835, #140523, #0a0312

## Harmonies

- Complementary: #70c31d
- Analogous: #1d1dc3, #c31dc3
- Triadic: #c3701d, #1dc370
- Split-complementary: #c3c31d, #1dc31d
- Tetradic: #c31d1d, #70c31d, #1dc3c3

## Colors that go with #701dc3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #701dc3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #701dc3: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #701dc3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #701dc3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #701dc3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #701dc3: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #701dc3 in two real palettes: Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #701dc3: two real palettes: Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.92:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #994ee4 (4.56:1); AA: background → #c4c4c4 (4.54:1); AAA: text → #b57eec (7.16:1); AAA: background → #f2f2f2 (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/701dc3-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#701dc3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.