# #701a67

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#701a67`
- RGB: rgb(112, 26, 103)
- HSL: hsl(306, 62%, 27%)
- OKLCH: oklch(0.392 0.149 332.7)
- Relative luminance: 0.0516
- Nearest named color: Imperial (#602f6b, Δ 4.701) — https://brandsweets.com/colors/imperial
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/701a67

## Tints & shades

- Tints (toward white): #8c2182, #a9289c, #c62fb7, #d345c5, #db66cf, #e283d8, #e9a0e1, #efbdea, #f6daf3, #fdf7fc
- Shades (toward black): #67185f, #5b1554, #53134c, #4a1145, #42103d, #360d32, #2d0b2a, #250922, #190617, #11040f

## Harmonies

- Complementary: #1a7023
- Analogous: #4d1a70, #701a3c
- Triadic: #67701a, #1a6770
- Split-complementary: #3c701a, #1a704d
- Tetradic: #704d1a, #1a7023, #1a3c70

## Colors that go with #701a67

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #701a67 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #701a67: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #701a67: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #701a67's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #701a67: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #701a67 wants: a warm off-white that shares its undertone, so #701a67 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #701a67: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #701a67 in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.33:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca2fbb (4.64:1); AA: background → #adadad (4.6:1); AAA: text → #dc6ad1 (7.03:1); AAA: background → #d6d6d6 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/701a67-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#701a67" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.