# #701a63

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#701a63`
- RGB: rgb(112, 26, 99)
- HSL: hsl(309, 62%, 27%)
- OKLCH: oklch(0.39 0.145 334.9)
- Relative luminance: 0.0508
- Nearest named color: Imperial (#602f6b, Δ 4.786) — https://brandsweets.com/colors/imperial
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/701a63

## Tints & shades

- Tints (toward white): #8c217c, #a92896, #c62fb0, #d345be, #db66ca, #e283d4, #e9a0de, #efbde8, #f6daf2, #fdf7fc
- Shades (toward black): #67185b, #5b1550, #531349, #4a1142, #42103b, #360d30, #2d0b28, #250921, #190616, #11040f

## Harmonies

- Complementary: #1a7027
- Analogous: #521a70, #701a38
- Triadic: #63701a, #1a6370
- Split-complementary: #38701a, #1a7052
- Tetradic: #70521a, #1a7027, #1a3870

## Colors that go with #701a63

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #701a63 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #701a63: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #701a63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #701a63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #701a63: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #701a63 wants: a warm off-white that shares its undertone, so #701a63 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #701a63 in two real palettes: Golden Hour and Dusk Gradient, as the lead colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/sandybrown
- **Tomato** #ff6347 [pool] — Two real palettes: Golden Hour and FedEx's brand system put Tomato beside #701a63, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.02:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca2fb3 (4.57:1); AA: background → #ababab (4.53:1); AAA: text → #dd6ecc (7.18:1); AAA: background → #d4d4d4 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/701a63-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#701a63" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.