# #70103b

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#70103b`
- RGB: rgb(112, 16, 59)
- HSL: hsl(333, 75%, 25%)
- OKLCH: oklch(0.363 0.133 0)
- Relative luminance: 0.0413
- Nearest named color: Bordeaux (#7b002c, Δ 3.289) — https://brandsweets.com/colors/bordeaux
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/70103b

## Tints & shades

- Tints (toward white): #8f144b, #b3195e, #d21e6f, #e23281, #e75597, #eb75aa, #f094bd, #f4b3d0, #f9d7e6, #fef6fa
- Shades (toward black): #670f36, #5e0d32, #550c2d, #4c0b28, #430a23, #36081c, #2d0618, #240513, #1b040e, #120309

## Harmonies

- Complementary: #107045
- Analogous: #70106b, #701510
- Triadic: #3b7010, #103b70
- Split-complementary: #107015, #106b70
- Tetradic: #6b7010, #107045, #151070

## Colors that go with #70103b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #70103b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #70103b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #70103b: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #70103b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #70103b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #70103b wants: a warm off-white that shares its undertone, so #70103b reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Gold** #ffd700 [pool] — Gold shows up next to #70103b in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold
- **Pale Goldenrod** #eee8aa [pool] — Two real palettes: Macaron and Blossom put Pale Goldenrod beside #70103b, as the accent. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/palegoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df2076 (4.61:1); AA: background → #a3a3a3 (4.56:1); AAA: text → #ea6ca5 (7.19:1); AAA: background → #cccccc (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/70103b-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#70103b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.