# #700df2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#700df2`
- RGB: rgb(112, 13, 242)
- HSL: hsl(266, 90%, 50%)
- OKLCH: oklch(0.503 0.278 290.5)
- Relative luminance: 0.1014
- Nearest named color: Electric Indigo (#6600ff, Δ 2.982) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/700df2

## Tints & shades

- Tints (toward white): #7e25f4, #8d3df5, #9851f6, #a669f7, #b581f8, #c399fa, #d1b1fb, #ddc5fc, #ebddfd, #f9f5fe
- Shades (toward black): #650bda, #5c0ac7, #5109ae, #48089b, #3d0783, #31066b, #280557, #1d033f, #14022c, #090113

## Harmonies

- Complementary: #8ff20d
- Analogous: #0d1cf2, #e30df2
- Triadic: #f2700d, #0df270
- Split-complementary: #f2e30d, #1cf20d
- Tetradic: #f20d1c, #8ff20d, #0df2e3

## Colors that go with #700df2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #700df2: 4 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #700df2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #700df2 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #700df2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/royalblue
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #700df2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Blue** #0000ff [pool] — Two real palettes: Zillow's brand system and Signal's brand system put Blue beside #700df2, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #700df2: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #700df2: two real palettes: Qualcomm's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6e0ced (7.15:1)
- On black (#000000): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #954cf6 (4.64:1); AA: background → #d1d1d1 (4.54:1); AAA: text → #b27cf8 (7.13:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 1.73) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 1.73) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/700df2-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#700df2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.