# #700124

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#700124`
- RGB: rgb(112, 1, 36)
- HSL: hsl(341, 98%, 22%)
- OKLCH: oklch(0.348 0.138 13.4)
- Relative luminance: 0.0359
- Nearest named color: Evil Forces (#770022, Δ 1.649) — https://brandsweets.com/colors/evil-forces
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/700124

## Tints & shades

- Tints (toward white): #970231, #bb023c, #e3024a, #fd0d59, #fd3574, #fd5d90, #fe81a8, #fea9c4, #fecddc, #fff5f8
- Shades (toward black): #650121, #5b011d, #56011c, #4c0119, #420115, #380112, #2d000f, #28000d, #1e000a, #140007

## Harmonies

- Complementary: #016f4c
- Analogous: #6f015b, #6f1501
- Triadic: #246f01, #01246f
- Split-complementary: #016f15, #015b6f
- Tetradic: #5b6f01, #016f4c, #15016f

## Colors that go with #700124

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #700124 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #700124 in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #700124 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #700124: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #700124's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #700124: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #700124: two real palettes: Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Cream** #fffdd0 [role] — Cream is the surface #700124 wants: a warm off-white that shares its undertone, so #700124 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e8024b (4.54:1); AA: background → #9e9e9e (4.56:1); AAA: text → #fd5d90 (7.14:1); AAA: background → #c4c4c4 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/700124-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#700124" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.