# #6f3ce7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6f3ce7`
- RGB: rgb(111, 60, 231)
- HSL: hsl(258, 78%, 57%)
- OKLCH: oklch(0.525 0.238 289.1)
- Relative luminance: 0.1238
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 2.855) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/6f3ce7

## Tints & shades

- Tints (toward white): #7d4ee9, #8a60eb, #9772ee, #a584f0, #b59bf3, #c3adf5, #d0bff7, #ded2f9, #ebe4fc, #f8f6fe
- Shades (toward black): #5e25e4, #511ad1, #4817ba, #3f14a3, #36118d, #2c0e71, #230b5b, #1a0844, #100529, #070212

## Harmonies

- Complementary: #b4e73c
- Analogous: #3c5ee7, #c53ce7
- Triadic: #e76f3c, #3ce76f
- Split-complementary: #e7c53c, #5ee73c
- Tetradic: #e73c5e, #b4e73c, #3ce7c5

## Colors that go with #6f3ce7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6f3ce7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Docker (https://brandsweets.com/colors/brands/docker-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #6f3ce7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Square (https://brandsweets.com/colors/brands/squareup-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #6f3ce7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #6f3ce7 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Walmart's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Signal's brand system and Zillow's brand system put Blue beside #6f3ce7, as the supporting colour. Seen in: Signal (https://brandsweets.com/colors/brands/signal-org), Zillow (https://brandsweets.com/colors/brands/zillow-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6f3ce7: 6 real palettes, including Zillow's brand system and NHL's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #6f3ce7: 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Roblox (https://brandsweets.com/colors/brands/roblox-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #6f3ce7 in 7 real palettes, including Gemstone and Toyota's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #622ae5 (7.04:1)
- On black (#000000): 3.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8357ea (4.52:1); AA: background → #e0e0e0 (4.58:1); AAA: text → #a584f0 (7.16:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 0.956) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6f3ce7-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6f3ce7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.