# #6c74cb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#6c74cb`
- RGB: rgb(108, 116, 203)
- HSL: hsl(235, 48%, 61%)
- OKLCH: oklch(0.592 0.132 277.6)
- Relative luminance: 0.1999
- Nearest named color: Flood (#6677bb, Δ 2.89) — https://brandsweets.com/colors/flood
- Moods: cool, modern
- Page: https://brandsweets.com/colors/6c74cb

## Tints & shades

- Tints (toward white): #7b82d1, #868dd5, #959bda, #a4a9df, #b4b8e4, #bfc2e8, #ced1ee, #dddff3, #e8eaf7, #f7f8fc
- Shades (toward black): #555ec3, #424dbd, #3a43a6, #323a8f, #2c327d, #242966, #1c204f, #141739, #0d0f26, #05060f

## Harmonies

- Complementary: #cbc36c
- Analogous: #6ca4cb, #946ccb
- Triadic: #cb6c74, #74cb6c
- Split-complementary: #cb946c, #a4cb6c
- Tetradic: #cb6ca4, #cbc36c, #6ccb94

## Colors that go with #6c74cb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #6c74cb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #6c74cb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Subaru (https://brandsweets.com/colors/brands/subaru-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #6c74cb in 12 real palettes, including Google's brand system and Wikipedia's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Wired (https://brandsweets.com/colors/brands/wired-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #6c74cb, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #6c74cb: 9 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #6c74cb in 12 real palettes, including Marvel's brand system and Pizza Hut's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #6c74cb: 9 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #6c74cb: 16 real palettes, including American Express's brand system and The New York Times's brand system, as the supporting colour. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #646dc9 (4.59:1); AA: background → #0f0f0f (4.56:1); AAA: text → #414bb9 (7.16:1)
- On black (#000000): 5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a90d6 (7.04:1)

## Brands using this color

- **Brilliant** — accent #5d74cc (Δ 1.967) — https://brandsweets.com/colors/brands/brilliant-org

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/6c74cb-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#6c74cb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.