# #69a550

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69a550`
- RGB: rgb(105, 165, 80)
- HSL: hsl(102, 35%, 48%)
- OKLCH: oklch(0.661 0.133 137.3)
- Relative luminance: 0.3049
- Nearest named color: Jungle Jewels (#58a64b, Δ 1.907) — https://brandsweets.com/colors/jungle-jewels
- Moods: neutral
- Page: https://brandsweets.com/colors/69a550

## Tints & shades

- Tints (toward white): #76b15d, #85b96e, #93c280, #a2ca91, #b1d2a2, #bfdbb3, #cee3c4, #dcebd6, #ebf3e7, #f9fcf8
- Shades (toward black): #609749, #568641, #4d783a, #426732, #395a2b, #304c24, #253b1c, #1d2d16, #121c0d, #090e07

## Harmonies

- Complementary: #8c50a5
- Analogous: #94a550, #50a561
- Triadic: #5069a5, #a55069
- Split-complementary: #6150a5, #a55094
- Tetradic: #5094a5, #8c50a5, #a56150

## Colors that go with #69a550

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #69a550: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #69a550, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #69a550 in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69a550: 6 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #69a550, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #69a550 in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #69a550 in 18 real palettes, including Undergrowth and Meadow, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #69a550 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #517f3d (4.72:1); AA: background → #2e2e2e (4.59:1); AAA: text → #3d602e (7.21:1); AAA: background → #000000 (7.1:1)
- On black (#000000): 7.1:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69a550-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69a550" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.