# #69a031

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69a031`
- RGB: rgb(105, 160, 49)
- HSL: hsl(90, 53%, 41%)
- OKLCH: oklch(0.645 0.153 132.1)
- Relative luminance: 0.2837
- Nearest named color: Jungle Jewels (#58a64b, Δ 2.511) — https://brandsweets.com/colors/jungle-jewels
- Moods: neutral
- Page: https://brandsweets.com/colors/69a031

## Tints & shades

- Tints (toward white): #78b738, #85c544, #94cd5b, #a3d473, #b3db8a, #bfe19d, #cfe8b5, #deefcc, #ebf5e0, #fafdf7
- Shades (toward black): #5e902c, #578529, #4d7524, #42651f, #3b5a1c, #304a17, #263b12, #1c2b0d, #141f0a, #0a1005

## Harmonies

- Complementary: #6931a0
- Analogous: #a0a031, #31a031
- Triadic: #3169a0, #a03169
- Split-complementary: #3131a0, #a031a0
- Tetradic: #31a0a0, #6931a0, #a03131

## Colors that go with #69a031

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #69a031: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 6 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #69a031, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #69a031 in 4 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69a031: 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #69a031 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #69a031 in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #69a031 in 15 real palettes, including Undergrowth and Acer's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Acer (https://brandsweets.com/colors/brands/acer-com), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #69a031 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #548128 (4.62:1); AA: background → #292929 (4.62:1); AAA: text → #40621e (7.04:1)
- On black (#000000): 6.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6ea834 (7.31:1)

## Brands using this color

- **Zendesk** — primary #70a32a (Δ 1.348) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69a031-adbea2-514edf-202d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69a031" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.