# #699bf2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#699bf2`
- RGB: rgb(105, 155, 242)
- HSL: hsl(218, 84%, 68%)
- OKLCH: oklch(0.693 0.14 260.9)
- Relative luminance: 0.3286
- Nearest named color: cornflowerblue (#6495ed, Δ 1.802) — https://brandsweets.com/colors/cornflowerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/699bf2

## Tints & shades

- Tints (toward white): #77a4f3, #85aef4, #93b7f6, #a1c1f7, #afcaf8, #bdd3f9, #cbddfb, #d9e6fc, #e8effd, #f6f9fe
- Shades (toward black): #4d88ef, #2c73ed, #1461e6, #1153c5, #0f47a9, #0c3b8d, #092e6c, #072250, #04142f, #020813

## Harmonies

- Complementary: #f2c069
- Analogous: #69e0f2, #7b69f2
- Triadic: #f2699b, #9bf269
- Split-complementary: #f27b69, #e0f269
- Tetradic: #f269e0, #f2c069, #69f27b

## Colors that go with #699bf2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #699bf2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: triadic] — Tomato completes a triad with #699bf2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Lido (https://brandsweets.com/palettes/vivid#lido), Substack (https://brandsweets.com/colors/brands/substack-com), Abstract (https://brandsweets.com/colors/brands/abstract-com). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #699bf2 in 7 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Qualcomm's brand system and Unity's brand system put Blue beside #699bf2, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #699bf2 in 4 real palettes, including Ahrefs's brand system and Learning App, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #699bf2: 7 real palettes, including Coca-Cola's brand system and Apple's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #699bf2 in 4 real palettes, including Playground and Obsidian's brand system, as the accent. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Gold** #ffd700 [pool] — Gold shows up next to #699bf2 in 4 real palettes, including Miro's brand system and Prime Video's brand system, as the lead colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #276fec (4.59:1); AA: background → #333333 (4.56:1); AAA: text → #1151c0 (7.09:1); AAA: background → #0d0d0d (7.01:1)
- On black (#000000): 7.57:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/699bf2-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#699bf2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.