# #69994d

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69994d`
- RGB: rgb(105, 153, 77)
- HSL: hsl(98, 33%, 45%)
- OKLCH: oklch(0.63 0.118 135.1)
- Relative luminance: 0.2632
- Nearest named color: Bitter Leaf (#669841, Δ 1.366) — https://brandsweets.com/colors/bitter-leaf
- Moods: muted
- Page: https://brandsweets.com/colors/69994d

## Tints & shades

- Tints (toward white): #74aa55, #85b46a, #93bc7b, #a1c58c, #b1cfa0, #bfd8b1, #cde0c2, #dbe9d3, #ecf3e7, #f9fcf8
- Shades (toward black): #5f8b46, #567d3f, #4d7038, #436232, #3a552b, #2f4422, #25361b, #1c2915, #131b0e, #090e07

## Harmonies

- Complementary: #7d4d99
- Analogous: #8f994d, #4d9957
- Triadic: #4d6999, #994d69
- Split-complementary: #574d99, #994d8f
- Tetradic: #4d8f99, #7d4d99, #99574d

## Colors that go with #69994d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #69994d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Kia's brand system and Unity's brand system put Blue beside #69994d, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #69994d: 4 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #69994d in 5 real palettes, including DuckDuckGo's brand system and Five Guys's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #69994d in 5 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69994d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #69994d, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #69994d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #588141 (4.53:1); AA: background → #262626 (4.51:1); AAA: text → #415f30 (7.23:1)
- On black (#000000): 6.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #70a352 (7.05:1)

## Brands using this color

- **Spline** — secondary #6a9955 (Δ 0.969) — https://brandsweets.com/colors/brands/spline-design

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69994d-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69994d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.