# #698f96

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#698f96`
- RGB: rgb(105, 143, 150)
- HSL: hsl(189, 18%, 50%)
- OKLCH: oklch(0.624 0.043 210.1)
- Relative luminance: 0.2485
- Nearest named color: Cavolo Nero (#72939e, Δ 1.955) — https://brandsweets.com/colors/cavolo-nero
- Moods: cool, muted
- Page: https://brandsweets.com/colors/698f96

## Tints & shades

- Tints (toward white): #789ba1, #87a6ab, #93afb4, #a2babe, #b1c5c9, #c0d0d3, #cfdbde, #dbe4e6, #eaeff0, #f9fbfb
- Shades (toward black): #5e8187, #56767b, #4b676c, #435c60, #384e51, #2e3f42, #263436, #1b2527, #131a1b, #080b0c

## Harmonies

- Complementary: #966f69
- Analogous: #699686, #697996
- Triadic: #966990, #909669
- Split-complementary: #966979, #968669
- Tetradic: #866996, #966f69, #799669

## Colors that go with #698f96

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #698f96: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #698f96: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Burlywood** #deb887 [pool] — Burlywood is paired with #698f96 in 4 real palettes, including Coastal and Kiln, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #698f96, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #698f96 in 6 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #698f96: 10 real palettes, including Dusk and Peacock, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Peacock (https://brandsweets.com/palettes/vivid#peacock), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #698f96 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Tide Pool and Plaid's brand system put Midnight Blue beside #698f96, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Plaid (https://brandsweets.com/colors/brands/plaid-com), Ford (https://brandsweets.com/colors/brands/ford-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.52:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5a7b81 (4.58:1); AA: background → #212121 (4.58:1); AAA: text → #435c60 (7.15:1)
- On black (#000000): 5.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #789ba1 (7:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/698f96-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#698f96" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.